Microfilm

Micro film is also called micro film. It is able to spread through the Internet new media platforms within 30 to 60 minutes of the film, suitable for in the moving state and short leisure state, complete with the story of "little (very short)" (a few minutes to 30 minutes) screening, "micro (very short) cycle production (7 to 15 days or weeks)" and "micro (small) size of investment (thousands of thousands of/ten thousand yuan each) of the video (" class" film clips, content is a blend of humor whimsy, fashion trends, public education and commercial custom theme, can separate into, can also be series into play.

Micro film application is refers to the special aired on various new media platforms, suitable for in the moving state and short leisure state, complete with planning and production system support a complete story of "little (very short)" (a few minutes - 60 minutes) screening, "micro (very short) cycle production (7 to 15 days or weeks)" and "micro (small) size of investment (thousands of thousands of/ten thousand yuan each) of the video (" class" film clips, shirt-sleeve humorous jokes, fashion trends, public education, such as commercial custom theme, can separate into, can also be series into play. It has all the elements of a film: time, place, character, theme and storyline.

The push for competition on the network video platform

With the development and expansion of the network video business, the Internet has become an important film and TV play broadcasting platform. The competition between major portals and video websites in the field of video is extremely fierce, and the copyright price of popular films and TV plays increases accordingly. High royalty fees lead to huge operating costs. At the same time, the network video homogenization competition is serious, the website needs to look for the differentiated competition route, enhances the original ability. In this competitive environment, homemade micro films are a good choice. Besides the low cost, homemade micro films can ensure that the website enjoys more initiative in operation. Meanwhile, the flexibility of micro films and the risk of investment decisions are more controllable.

The need for Web3.0 development

The development of high technology and Internet has laid the material foundation and historical conditions for the new development of corporate advertising. It can be summarized as Web3.0 has created micro films. The evolution of corporate advertising cannot be separated from the evolution of media form. In the era of Web3.0, the form of corporate advertising needs innovation, and the living space of traditional hard advertising is getting smaller and smaller. At this point, the activation of soft implant is bound to be the future direction of corporate advertising.

The renewal and popularization of film and television technology

With the rapid development of film and television technology, the purchase cost of film and television equipment has been greatly reduced, and the technical barrier is getting lower and lower. Even micro films can be made with cameras and mobile phones. "Jump", for example, was shot by Mr Tsai with the Sumsung Galaxy. The popularization of film and television technology enables more people to try the production and release of micro films, which is also the direct driving force for the development and growth of micro films. Without the progress and popularization of film technology, there can be no micro film, which is the most realistic material basis of micro film production.

The formation of "fragmentation" information receiving mode

The formation of the "fragmented" information receiving mode or the micro era gave rise to the birth and development of micro films. The micro film is simple in form, short and concise, which just meets the demand of the audience's instant consumption on "body shape". It can meet the needs of "fragmentation" in time as well as the needs of "fragmentation" in communication. People can make full use of all kinds of time "fragments", including travel, waiting, queuing and other leisure time, watch a "micro film" with 3G mobile phone or Internet book, feel the resonance of youth and dreams, and watch a love that is as dead as a rock.

The need for a new position in advertising marketing

With the improvement of the quality of Chinese Internet users and the rise of Internet users' self-consciousness, the majority of Internet users are less and less tolerant to advertisements, especially those stiff, straightforward and monotonous hard advertisements which can be filtered out by some browsers. Nowadays, advertisements need to adopt softer, more flexible and more acceptable marketing methods, while customized micro films exclusive to brands have become a new industry trend. On the one hand, micro films are more targeted than traditional advertisements, and the audiences are mainly young people with strong purchasing power. On the other hand, through micro films, the product functions and brand concepts can be combined with the story plots of micro films skillfully, and the audience can have an emotional communication with the audience with excellent audio-visual effects, so that the audience can form a sense of identity for the brand.