New media

New media refers to the environment where all things are media. Simply put, new media is an environment.

New media covers all digital media forms. Including all digital traditional media, network media, mobile media, digital TV, digital newspapers and magazines.

A relative concept is a new media form developed after traditional media such as newspaper, radio and TV, including network media, mobile media and digital TV.

New media is also a broad concept, which USES digital technology and network technology to provide information and entertainment services to users through channels such as Internet, broadband LAN, wireless communication network, satellite, and terminals such as computer, mobile phone and digital TV. Strictly speaking, new media should be called digital new media.

Wang bin, secretary-general of the new media industry alliance, said, "new media is a media with innovative forms based on digital information technology and characterized by interactive communication."

Wired's definition of new media :" the spread of all to all."

According to the definition of new media by UNESCO, "a medium based on digital technology with network as the carrier for information communication".

New media is a medium that can provide personalized content to the public at the same time. It is a medium where the communicator and the recipient can meet in pairs and countless communicators can conduct personalized communication with each other at the same time.

As for the definition of new media, scholars have different opinions. Some communication journals have a column named "new media", but the research objects of the articles are also different. There are digital TV, mobile TV, mobile media, IPTV, etc., and some publications include blog, podcast and other new media columns. So what exactly is new media?

New media is compared with the traditional media, traditional media such as newspaper, radio, television after the development of new media forms, is the use of digital technology, network technology and mobile technology, through the Internet, wireless communication network, cable network and channels such as computers, mobile phones, digital TV and other terminal, to provide customers with the spread of information and entertainment form and media form.

New media features interactivity and immediacy, mass and sharing, multimedia and hypertext, personalization and socialization.

With the rapid development of science and technology, new media has attracted more and more attention and become a hot topic of discussion. The prosperity of new media in the industry has further strengthened the research on it. Many experts have studied new media from different perspectives. At present, the research of new media more famous experts and scholars include: Peng Lan school of journalism, renmin university of China, KuangWenBo yong-dong Chen of Shanghai drama college, President of tsinghua university, school of journalism &communication cheng-yu xiong, journalism and communication research institute, Chinese academy of social sciences, new, meng wei, Huang Chu Deng Xinxin, Zhao Zizhong communication university of China, hu of Peking University, huazhong university of science and technology Zhong Ying scholars.

New media is not the general term of new or new media. New media should have a relatively accurate concept. New media or emerging media are new media, which is a relatively narrow concept. Moreover, this concept cannot meet the needs of the development of new media, which is not conducive to the communication of the industry. Therefore, the industry has conducted research on media, analyzed a large amount of market data, and summarized the relatively accurate definition of new media by reviewing the industry's understanding of new media and combining with the views of consumers. This definition, on the basis of certain research, is not imposed on the concept, hope for the industry exchanges, waiting for the test of the market. At the same time, it is stated that this concept is not a one-size-fits-all definition. It is hoped that this concept can promote the in-depth communication of the industry and drive the new development of the industry. This concept also develops and progresses with the development and changes of the industry.

New media is the media form emerging under the new technology support system, such as digital magazine, digital newspaper, digital broadcasting, mobile phone short message, mobile TV, network, desktop window, digital TV, digital movie, touch media, mobile phone network, etc. Compared with the four traditional media, namely newspaper, outdoor, radio and TV, new media is known as the "fifth media" vividly.

Where new media is new, it must be innovative in the first place. In terms of technology, form and concept, I think the latter is more important. It is more appropriate to simply innovate in form and to innovate in technology, not to justify it as a new medium. Innovation is the core content of the definition of new media. As for those in the market with interactivity to define the new media or not, it is one-sided and inadvisable views. Whether there is interactivity or not is an individual problem, and it does not have universal significance. I think we can identify new things individually, but we can't define them.

There are over a dozen definitions of new media, and the media classified as new media range from emerging media's "online media", "mobile media", "interactive TV", to emerging media's "on-board mobile TV", "building TV" and "outdoor high-definition video". The confusion of connotation and extension and the ambiguity of boundary and category both reflect the rapid development and changes of new media and indicate that the research on new media is not mature and systematic at present. In the current of the new media without a clear, agreed-upon definition of the situation, we don't dwell on the concept, characteristics, types, such as degree of cognitive, but from the perspective of more realistic and pragmatic, seize the "digital technology and Internet technology, mobile communications technology" technical dimensions and the spread of "two-way transmission, user generated content" dimension two indicators, the new media limited to "network media" and "mobile media" two big types, thus determine the object and the framework of the new media editor.

The development of new media will be a new trend in the development of future media, traditional media is through television, radio, newspapers, magazines, in the form of a single complete for the transmission of information, is the collection of traditional media and new media based on the use of digital media technology development ideas to complete for the transmission of information processing, and the new interpretation of the concept of a kind of new media. It could also be called the fifth media. With the life science and technology and people's demand for information, the forms of new media rapidly change in different forms, such as the popular mobile TV streaming media, digital film, digital TV, multi-touch media technology, gravity sensing technology, digital magazine and many other forms. The application of new media technology reflects that the audience is more in-depth in grasping information, hoping to get a greater degree of interaction and re-interpretation of information. The audience can participate in the process to get the most desired information according to their own preferences. The birth of new media technologies are boring of media access to information on the plane, delayed, insufficient aspects, such as interactive integration, the use of digital technology, wireless technology, improved the audience for the amount of information and Internet three aspects mad and the information quality of the damaged disadvantage, make the information on the basis of the guarantee amount more can get timely communication enables multiple audience feedback, to reach the market and the audience, the market feedback good circulation patterns. The redundancy of information is removed to a greater extent. Therefore, new media can be defined as: interactive digital compound media.

The participation of new media is very strong, and it doesn't need to be too complicated equipment, technology and personnel to realize your own new media works, such as stop-motion animation which is very popular at present. Before new media technology was born, it was difficult for people to express their original ideas in simple ways. But when new media technology came into being, you only needed a camera, a editing software and your creative ideas to complete a new media product -- stop-motion animation. You can take your ideas by hand in the form of photography, sort them and cut them with sound in the editing software is your unique digital micro film. The speed of 24 photos per second can make your frozen picture move and make you enjoy being a director.

New media technology is the presentation of interactive media, and the future development trend of media is more and deeper interaction between audience and media.